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- page 24

The audience oath

The audience oath

In “Herd”, a book by the esteemed writer of B+A’s Bumper Book of Fun and Games, Mark Earls, one of our  favourite passages explores how to enlist people to interact directly to influence one another (for instance in an audience – where this peer-to-peer influence…

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Playing games, finding answers

Playing games, finding answers

When you’re researching, how do you find truth and reality, instead of finding what people want to project or think you want to hear? [Note: This blog has been amended on 18th December 2012, adding input from Mark Earls, a.k.a. The Herdmeister. I’m really grateful for…

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What pepper mills teach us about new technology

What pepper mills teach us about new technology

Contrary to what you might think, I hate new technology. What I love is innovation. Innovation where the technology is invisible. In modern use, “technology” is shorthand for anything new where: a) the mode of transport that conveys you towards your intended destination needs learned,…

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Waffles, Gorillas and someone else’s problems

Waffles, Gorillas and someone else’s problems

This might be my favourite piece of advertising ever. My admiration certainly isn’t for its subtlety or production values. What I love about it is what it tells us about human behaviour. We notice things that apply to us, and largely ignore stuff that doesn’t….

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Unnecessarily good design

Unnecessarily good design

On a flight between Portland and LA last week I sat next to a Swiss lady on her way to Russia for the first time, and I felt a little jealous. Not for the place she was about to go to – she was off…

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Imagist-designed career cards (in action!)

Imagist-designed career cards (in action!)

I’m writing this three days into my field-research on a really amazing piece of work for a client (who I worked with last year before my sabbatical, on their radio project). They’ve asked me to present to their team at their HQ in early October,…

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Boyle’s vision – a showcase for our mixed cultural economy

Boyle’s vision – a showcase for our mixed cultural economy

David Cameron’s speech yesterday on behalf of the UK’s creative industries came hot on the heels of Danny Boyle’s extraordinary Olympic opening ceremony.

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London 2012 Opening Ceremony – London’s magical story

London 2012 Opening Ceremony – London’s magical story

Simply, it was one of the best shows I’ve ever seen.

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Telling tales with data

Telling tales with data

Apparently, we’re living in the age of data, so I’m learning statistics at Sebastian Thrun’s brilliant Udacity.com. It’s not that I think that data can tell any story, or answer any question, it’s just that its link to maths has put me off before. I…

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My life in computers (so far)

My life in computers (so far)

Health warning: This article is very, very geeky.

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