Imagist-designed career cards (in action!)

Imagist-designed career cards (in action!)

I’m writing this three days into my field-research on a really amazing piece of work for a client (who I worked with last year before my sabbatical, on their radio project). They’ve asked me to present to their team at their HQ in early October, to inspire, provoke and provide new insights for their work to economically empower girls.

One of the things that I did in preparation to come out was to commission the brilliant Imagist design agency (who I’ve worked with a lot as they’re one of Futurecity’s preferred designers) to put together a series of 12 cards depicting various careers that girls can aim for. Imagist are a design agency with a fine art sensibility. These hand-drawn cards form part of a long-form questionnaire that I’ve been sweating over for the last month. I’ve dripped into it every appropriate bit of Ariely, Kahnemann, Tversky, Thaler, Loewenstein, Zelizer, Ostrom and every other behavioural, psychological and social economist I respect, to try to create scenarios and questions that provoke real answers that provide not just information about girls’ attitudes and knowledge, but also insights into their behaviour.

As I get further into the project, if I have time, I’ll blog some more on this. But if not, here are two pictures taken today of Imagist’s illustrated cards as chosen by two girls in Rwanda.

Josiane wants to be an entrepreneur and run her own market stall. Aline wants to become a scientist.